When children make up narratives during their block play without the
availability of toy people or animals, they will create their characters
using blocks and construction parts. It is interesting to see what colors
and shapes they feel correspond to the features of their imaginary

In a similar imaginative act, these Lego design ads use non-representational
forms to create a character. They have taken one or two salient features of
these cartoon characters and through a choice of a specific color or size
relationship, they have represented them with Lego bricks.

Minimalist Lego cartoon figures

Ad Campaign for Lego by German Advertising Agency Jung von Matt

“It’s a series of minimalist Lego designs based upon some of our most
beloved cartoon characters. From Teenage Mutant Ninja Turtles, to The
Smurfs, to The Simpsons, to the kids from South Park…
Through the simplest of visual cues, the ads find the perfect balance of
implying so the viewer can infer.”